Booth 4855

PLT Health Solutions will be the official Performance Beverage sponsor at SupplySide Global, reflecting its emphasis on beverage-friendly ingredients that help consumer product companies launch disruptive new beverage products into a range of health and wellness applications.

One of the newest launches in the company’s beverage portfolio is Zynamite S, a water-soluble form of Zynamite. The mango leaf extract, standardized to 60% or greater mangiferin, has been shown in multiple clinical studies to boost mental energy and cognitive performance. In a recent clinical study, Zynamite S subjects saw improvement in mental processing speed, improvement in completing complex tasks, enhanced mood and reduced fatigue, often in as little as 30 minutes.

Createa Concept Beverage

Zynamite S will be featured in Createa Mighty Mango, a 12-ounce canned beverage developed by a consortium of ingredient companies, formulation experts, and marketing/package design companies, which will be distributed exclusively at the show at several booths and stations in different lobbies of the show.

The project was spearheaded by PricePlow, a media and tech company focused on the supplement industry. The beverage will be a topic of conversation during a discussion on Oct. 29 at 3:00 p.m. called “The future of formulating beverages” at the SupplySide Innovation Stage. PricePlow’s Ben Kane will lead the discussion among a panel of experts in ingredient manufacturing, media, packaging, and marketing, focused on formulation advances in the functional beverage industry.

“SupplySide in Las Vegas is the premier destination for innovators in the supplements and functional food and beverage industries,” said Steve Fink, vice president of marketing for PLT. “The opportunity to become the official performance beverage sponsor at this event is an honor for all of us at PLT. We are looking forward to engaging the entire SupplySide community with our expanding beverage ingredient portfolio, some new science and some innovative ideas for formulating consumer products.”